How much of a bargain depends on how many you buy;

1 = £2.49

2-3 = £2.29 each

4+ = £1.99 each

Being digital HDMI cables are much of a muchness but these are v1.3 which will do everything but ultra high res and 3D and are gold plated. Personally I don't think you can go far wrong and since I have a new TV and amp to hook up so needed three I've plumped for four (a spare for an effective extra £1.30 seemed a good deal).

Plus of course free shipping, which is always nice.