Sure there are other Lovefilm vouchers out there - so 14 Days+ £10 voucher is ok. However this package will also allow you to stream Lovefilm titles directly to new Sony TV's and Blu-ray players - more info here. https://www.lovefilm.com/micro/lovefilm_tv/index.html which is pretty nifty.

Probably not for everyone, but hopefully helps someone :)

www.lovefilm.com