In "Digital SLR Photography" magazine Nov issue (£3.70) Jessops have a full page ad that states "We'll match the price of any camera or lens in this magazine"
www.ukdigital.co.uk have the price of the Canon EOS 400D with lens kit listed in the mag at £429 - strangely enough their website states £539!!!
However, Jessops were happy to honour the price in the mag of £429.
On top of this is the £50 Canon cashback - total price therefeore:
£429 + £3.70 (mag cost - you need to submit a voucher from inside it) = £432.70, less £50 cashback = £382.70
Thought this was a bargain so thought I would share

Check for discount codes to use at www.ukdigital.co.uk